kimara mitchell / creative + design direction                                                                             about, blogmoodboard, insta, pins, contact

Levi’s was looking to do a line exclusively for Mervyn’s. The
target market is men between 40-60 who are family-oriented and active outdoors.

I worked on two concepts, Red Bluff (California heartland, shown with moodboard) and Lone Wolf (American individualism, shown with moodboard).

role: concept, art direction, design

© 2023 kimara mitchell.           about︎ /  ︎ /  ︎ / ︎

“design can be art. design can be aesthetics. design is so simple, that's why it is so complicated.” — paul rand