kimara mitchell / creative + design direction                                                                             about, blogmoodboard, insta, pins, contact

Concept development and execution for Love & Sports Spring 2024, an athleisure line designed by Michelle Smith, former founder of Milly, and SoulCycle instructor Stacey Griffith.  The campaign, called “Raquet Club Rebels,” was inspired by the prep-vibes of the collection, and taking the stuffiness out of the country club.
photography: Tory Rust
styling: Alison Lewis
makeup: Kelly Shew
hair: Tara Jean
manicurist: Mel Shengaris

art direction: Ami Jenner
production: Ruth Collins (in-house), Air Production

role: creative direction (with Sam Chang)

© 2024 kimara mitchell.           about︎ /  ︎ /  ︎ / ︎

“design can be art. design can be aesthetics. design is so simple, that's why it is so complicated.” — paul rand