kimara mitchell / creative + design direction                                                                             about, blogmoodboard, insta, pins, contact

Concept development and execution for Love & Sports Winter 2023, an athleisure line designed by Michelle Smith, former founder of Milly, and SoulCycle instructor Stacey Griffith.  The campaign, called “Camp Love & Sports,” focuses on the idea of getting off the grid and outside with friends and family for the holiday season
photography: Tory Rust
styling: Alison Lewis
prop styling: James Dean
movement director: Natalli Reznik
makeup: Kelly Shew
hair: Tara Jean
manicurist: Mel Shengaris

art direction: Bryan Kasm

role: creative direction (with Carly Sheehan and Sam Chang), design direction

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“design can be art. design can be aesthetics. design is so simple, that's why it is so complicated.” — paul rand