Concept and design for a co-branded Peet’s Coffee and Golden State Warriors tumbler. Peet’s is the official coffee of the Warriors, so the brand wanted to release a limited edition tumbler in honor of the Bay Area hosting the 2025 NBA All-Star Game. The inspiration for the design was the elements of basketball, from the ball to the net, and turning them into abstract elements along with familiar Warriors sayings. To promote the tumbler, Peet’s did an event with 2015 NBA Champion Festus Ezeli at their Chestnut Street coffee bar where he served customers and signed tumblers.
The tumbler sold out in 2 weeks and had placements across NBCSports Bay Area pre- and post-game shows and ABC7 covered the event with Ezeli garnering close to 3M media impressions.
copy: Jessica Caisse
production: Matthew Hansen
role: creative direction, design
© 2024 kimara mitchell.
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“design can be art. design can be aesthetics. design is so simple, that's why it is so complicated.” — paul rand
