kimara mitchell / creative + design direction                                                                             about, blogmoodboard, insta, pins, contact

Tonik was marketed to young people who are typically not insured or under-insured.

In its first year, applications were up 850% to goal and the program was rolled out to nine additional states. Tonik won over 60 advertising awards and was featured on the Daily Show with John Stewart and in Newsweek and Time magazines.

role: co-art direction, design, production
art direction: Evan Sornstein, Kristina Muller-Eberhard
copywriting: Libby Mulitz, Brian Clevenger

© 2023 kimara mitchell.           about︎ /  ︎ /  ︎ / ︎

“design can be art. design can be aesthetics. design is so simple, that's why it is so complicated.” — paul rand