Tonik was marketed to young people who are typically not insured or under-insured.
In its first year, applications were up 850% to goal and the program was rolled out to nine additional states. Tonik won over 60 advertising awards and was featured on the Daily Show with John Stewart and in Newsweek and Time magazines.
role: co-art direction, design, production
art direction: Evan Sornstein, Kristina Muller-Eberhard
copywriting: Libby Mulitz, Brian Clevenger