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kimara mitchell / creative + design direction                                                                             about, blog, moodboard, insta, pins, contact




Concept development for Joyspun, Walmart’s in-house intimates, sleepwear and shapewear brand. The seasonal concept was ‘Daily Doses of Joy,’ how Joyspun offers a feeling of comfort & confidence that uplifts everyday. Joyspun shoots on its own brand-colored backdrops in rich, warm tones that give dimension to the imagery. For the first time, the brand did video as part of the shoot for the @walmartfashion Instagram. Reels can be seen here and here.
 
photography: Coliena Rentmeester 
video: Michael Casker
styling: Dara Allen
art direction: Ami Jenner

role: creative direction (with Jillian Haney and Sam Chang), casting, video storyboarding





Concept development and execution for Love & Sports Spring 2024, an athleisure line designed by Michelle Smith, former founder of Milly, and SoulCycle instructor Stacey Griffith.  The campaign, called “Raquet Club Rebels,” was inspired by the prep-vibes of the collection, and taking the stuffiness out of the country club.
 
photography: Tory Rust
styling: Alison Lewis
makeup: Kelly Shew
hair: Tara Jean
manicurist: Mel Shengaris
art direction: Ami Jenner
production: Ruth Collins (in-house), Air Production

role: creative direction (with Sam Chang)

Concept development and execution for Love & Sports Winter 2023, an athleisure line designed by Michelle Smith, former founder of Milly, and SoulCycle instructor Stacey Griffith.  The campaign, called “Camp Love & Sports,” focuses on the idea of getting off the grid and outside with friends and family for the holiday season
 
photography: Tory Rust
styling: Alison Lewis
prop styling: James Dean
movement director: Natalli Reznik
makeup: Kelly Shew
hair: Tara Jean
manicurist: Mel Shengaris
art direction: Bryan Kasm

role: creative direction (with Carly Sheehan and Sam Chang), design direction


Campaign to promote  “The New Black Vanguard: Photography Between Art and Fashion” exhibit at the Museum of African Diaspora (MoAD), part of the Smithsonian Institution.  The show presented fifteen artists, whose vibrant portraits and conceptual images blend art and fashion photography in ways that break down long-established boundaries. I was asked to concept and execute a photoshoot that was inspired by the exhibit with myself as the subject. The moodboard, shown below, speaks to my relationship to where I’m from (the east coast where i lived and went to school in a large city), where I currently live, fashion, and my background as a Black woman struggling to be seen. 


photography: kayla de guzman
gown rental: claire de lune

role: concept, photo art direction

Concept and execution development for Quay Summer 2023. 

photography; Arturo Torres
styling: Siena Montesano
makeup: Diane DeSilva
hair: Synvia Wheeler
production: Giselle Morgenstern (in-house), Photobomb Production
art direction: Brittany Suzuki, Kimara Mitchell

role: co-creative direction (with Elana Kluner)

© 2024 kimara mitchell.           about / ︎ /  ︎ /  ︎ / ︎

“design can be art. design can be aesthetics. design is so simple, that's why it is so complicated.” — paul rand