kimara mitchell / creative + design direction                                                                             about, blogmoodboard, insta, pins, contact

Editorial feature on Lotta Worldwide, the SF-based streetwear brand started by 20-something Mathew Galvan when he was a junior in high school. Galvan was awarded a Fashion Incubator mini-grant to help grow the business. The shoot concept was based around hanging out at the convenience store after school. Read more about him and the company here.

photography: Alon Reuveni
styling: Hannah Hauge
hair and makeup: Monica Noe
models: Nicole Kelley and Joniel Lemly

role: creative direction

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“design can be art. design can be aesthetics. design is so simple, that's why it is so complicated.” — paul rand